Bill Ussery Motors - A Proud Heritage of Service
Mercedes-Benz automobiles offer the perfect marriage of craftsmanship, technology, comfort, safety and luxury. And for more than 60 years, family-owned Bill Ussery Motors has delivered the ideal combination of exceptional Mercedes-Benz sales and service to South Florida.
“Since the time my grandfather established the company nearly six decades ago, our customer philosophy has never changed,” said Robert (Bob) Brockway, chairman and CEO of the South Florida company. “We follow the golden rule: treat people fairly and honestly in the same way you would want to be treated, and you will have a customer for life.”
And this is the exact philosophy the family applies today.
The company’s tradition of service dates back to 1953 when founder Bill Ussery opened the dealership, initially selling used cars and Studebakers. A few years later, Ussery took a chance, added the Mercedes-Benz line, and never looked back. In fact, Bill Ussery Motors is the oldest Mercedes-Benz dealership in Florida.
In the 1960s and ‘70s, Mercedes-Benz sales continued to rise, fueled by innovative technology and an unswerving reputation for quality. In fact, the vehicle’s icon – a three-pointed star – became a brand that portrays luxury, reliability and craftsmanship. Then in 1974, Ussery sold the dealership to his son-in-law John Brockway Sr. and his daughter, Patricia – the second generation of family owners. “My father walked from bank to bank, finally securing a loan for $100,000 to maintain the business,” recalls Brockway.
Brockway Sr. focused on the hiring of talented people and growing the business. In 1992, the Gables dealership, now Mercedes-Benz of Coral Gables, moved across the street to a more spacious and attractive facility that remains its location today.
Bob Brockway joined the family business in 1986 as vice president and operations manager, and was named president in 1996. In 2006, he and wife Paula purchased the dealership from the family outright and Bob assumed the role of Chairman and CEO.
Soon after, Brockway put into place a leadership team that remains unchanged today: Greg Barnes, President, Bill Ussery Motors; Ronit Canet, CFO, Bill Ussery Motors; Pete Blackwell, General Manager, Mercedes-Benz of Cutler Bay; David Delgado, General Manager, Mercedes-Benz of Coral Gables, and Scott Woodard, General Manager, Bill Ussery Motors Collision Center.
Today, Bill Ussery Motors consistently ranks as the top volume Mercedes-Benz dealer in the Southeastern U.S. and has been recognized every year since 2000 with the “Best of the Best Award” from Mercedes-Benz USA for outstanding performance and an exceptional customer experience.
A major supporter of South Florida’s civic, charitable and educational institutions, Bill Ussery Motors contributes to more than 30 non-profit organizations each year. The Brockways provide financial support and volunteer their time to help worthy organizations like the American Red Cross, Baptist Health System Foundation, CHARLEE Homes for Children, Community Partnership for Homeless and Miami Science Museum.
On the business side, Bill Ussery Motors’ most significant recent event was the opening of a second dealership in 2008, Mercedes-Benz of Cutler Bay.
“Our state-of-the-art second facility is a showpiece for southern Miami-Dade County and the Mercedes-Benz marquee,” said Brockway.
Brockway attributes the continued growth and success of Bill Ussery Motors to the personal relationships forged with its loyal customers, as well as a workplace where employees are treated like family.
Looking to the future, Brockway says his son Cole and daughter Madelaine have expressed an interest in running the dealership when they grow up, and there’s also little Edith to consider. So, it seems likely that a fourth-generation may continue the family’s service-oriented business tradition.
As Brockway says, “All of us at Bill Ussery Motors recognize that our valued clients are responsible for our decades of success. Our dealerships’ skilled and professional ‘family’ will continue to provide them with the highest possible level of customer service.”